Kia Motors
In conjunction with the offline publisher, PSP Rare, STAN produces the online edition Kia Motors' Eureka. Designed to communicate with customers who aren't obsessed with their cars Eureka magazine helps position the 'smart thinking' Kia brand and build the long-term relationships.
The power to surprise
Expanding on the magazine editorial this edition uses Flash to enrich content with slideshows, video and sound. This approach has the added benefit of being able to measure not just the readership of Eureka but the interest and depth of the visit. Using search marketing measurement techniques helps refine future campaign activity, improving the Kia customer relationship.
